On Thurs, May 26th, 11 journalists representing local LA newspapers, lifestyle magazines and watch trade magazines attended the Panerai LA Press Event at the Marina Del Rey Yacht Club. The day started the morning with prescheduled 1:1 interviews with Mike Horn followed by a welcome and overview which lasted almost 2 hours. Once lunch was served, Pangaea sailed up the coast. Young Explorer Garrett Celestin and his family were in attendance as well.
The Commodore of the Del Rey Yacht Club (a Panerai owner) and his wife attended and the Commodore was very proud to have his yacht club be selected for this exciting press/client event and proud to own/wear a Panerai.
The sailing day was followed by Private Raw Bar and Cocktail event on the yacht club terrace with a gallery of Chase Jarvis photos produced on transparent plexi-glass hanging on the glass walls overlooking the marina. Everybody agreed the effect was exquisite. Mike signed the photographs to be given as souvenirs for several guests and for Panerai NA offices.
On Thursday evening, a VIP Client Dinner for Panerai’s Beverly Hills’ clients was held at the Ritz Carlton Marina Del Rey Terrace, with Mike Horn as guest of honor. It was a beautiful evening and very well-attended.
On Friday, May 27th, guests of the Del Rey Yacht Club were invited to tour Pangaea and meet Mike in the morning before the Client guests arrived. 65 “new” guests in total toured Pangaea and interacted with Panerai execs and Mike Horn with a lot of attention being given to the timepieces on display. The Vice Commodore and his wife attended as well.
At 11 AM, more Panerai guests arrived, along with a documentary film crew and journalist from the Watch Journal. Mike gave a lengthy and thorough overview of his experiences and the Expedition, which very much captivated the Panerai guests.
The sailing day was again followed by Private Raw Bar and Cocktail event on the yacht club terrace with a gallery of Chase Jarvis photos hanging on glass walls. Mike and crew spent a lot of quality time with the Panerai guests and also gave lengthy interviews to all the journalist involved.