MERCEDES-BENZ

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Mercedes-Benz brings individual mobility into harmony with mankind and nature. This is the essence of the "BlueEFFICIENCY" sustainability strategy which Mercedes-Benz has developed to consistently transform its vision of zero-emission mobility into reality. "BlueEFFICIENCY" ensures the sustainability of all development, production and service activities at Mercedes-Benz – from development of a vehicle through its production and use to its disposal and recycling.

The development and use of innovative technologies which enable fuel consumption reductions and therefore also lower emissions is standard practice at Mercedes-Benz. These innovations include BlueTEC diesel technology which makes diesel engines just as clean as gasoline engines, powerful hybrid drives and a new generation of fuel cell vehicles. The new B-Class F-Cell - the first fuel cell vehicle to be produced under serial conditions - will be launched in 2010.

As partner and main sponsor of the PANGAEA Expedition, Mercedes-Benz is underlining its commitment to sustainability with the target of enabling the implementation of social and environmental projects with state-of-the-art technologies around the world, making an active contribution to the conservation of natural resources, encouraging young people to consider environmental issues, to promote dialogue between them about these issues and to encourage them to take action to protect our environment, generating global synergies with lasting effects.